When Morty stupidly agrees to all the legal terms of a new app and legally signs his life away to a faceless and unheard-of company, they immediately seize control of him and his life for their own purposes. Then, when Morty screws up Rick s rescue effort, the company steals Rick s portal gun and strands our heroes in an unexplored dimension leaving them free to strip-mine every aspect of Rick s inventions and the Smith family's lives for evil, capitalist purposes!